Why do marketing strategies fail to work? This week, we discuss three insights that can help you make better decisions in this space. Also, we attempt to define “full-stack” marketers – who they are, what they do, and how they can serve a crucial role in building your marketing strategy.
00:47 Who is this for?
02:49 What is a “full-stack” marketer?
03:07 How film directors are much alike full-stack marketers
07:27 The gamut of skills that a full-stack marketer has
09:08 Origin of the “full-stack” marketer
09:45 The current state of decision-taking during marketing strategy
11:09 Insight 1 – Find your breakthrough opportunities
13:29 Insight 2 – Breakthrough tactics are like equations
14:50 Case study – Goyal & Co.
16:25 Insight 3 – Breakthrough tactics have a limited lifecycle
18:06 Closing remarks
Christopher Nolan on BBC Newsnight
Goyal & Co. | Hariyana Group – Go Make Memories
Goyal & Co. | Hariyana Group – Stay Close to Work
Goyal & Co. | Hariyana Group – Buy Land Ya
Goyal & Co. | Hariyana Group – Arm-wrestling a Gorilla