Why do marketing strategies fail to work? We continue our discussion from last week, offering three more insights. Also, we introduce our new platform – “The Golden Apprentice”, a bootcamp for full-stack marketers.

01:15 Recap

01:32 Insight 4 – avoid adopting delayed trends

03:46 Insight 5 – product design meets full stack marketing

05:21 Case study – Dasta

08:14 Prolonging the lifespan of a marketing tactic

09:19 Marketing is a direct cost

10:24 Insight 6 – Marketing should be on your Bills of Material

12:05 Where to find full-stack marketers? / The Golden Apprentice

Links :
E015 | Why is my Marketing Strategy Failing? Can a Full Stack Marketer Help? | Part 1


E013 | How to Intelligently Spend a 100,000 Dollars on a Website | Website Content