In this two part episode, we help you understand what goes into building a 100,000 dollar website and why it’s a worthy investment.
We introduce you to one of our clients, Dasta and show you how we designed a custom ‘3 Stage – Approach’ to their website by understanding their product. We break this down further and introduce you to a wide variety of assets like a countdown clock, ad films, a documentary, diagrams and calculators that were built to enhance both the story-telling and the website experience.
It is custom built content around your product that makes your website substantial and not the user interface on it’s own.
0:14 Who is this episode for?
2:44 Introducing ‘Dasta’
3:47 Problem 1 : We started by benchmarking the Industry. (Dasta was a small builder that who needed differentiation in a crowded market.)
3:56 Common patterns from websites in the Real Estate industry.
5:43 Built a custom 3-Stage, content formula.
For Dasta we Identified the 3 Stages of a potential Resident and divided the content into, based on the customer journey (6:03)
6:12 The Building (Stage 1 in the Sales Funnel – For someone who’s just shopping around.)
6:32 The Apartment (Stage 2 in the Sales Funnel – For someone who’s considering buying an apartment in the building.)
6:59 The Engineering (Stage 2 in the Sales Funnel – For a customer who is curious about how the product is built.)
How did we priorities information into these 3 bins? (8:45)
8:56 The positioning principle of Transparency.
9:15 Dasta Concerto – Everything is Online – Home
Customer Triggers and USPs
10:07 The Jali – Elegant & Functional Facade
10:37 Basement – Comfortably Park a BMW 5-Series
11:09 100% Vastu Compliance
11:29 Amenities/ Clubhouse/Swimming Pool, Amphitheater
12:00 Unified Grid – Designed For Everybody.
12:44 The Modifications – Supercharge Your Home
14:30 Days to Delivery, the countdown Clock
15:01 Dasta Concerto – Countdown Clock – Car
15:32 Water Availability
16:38 Water Documentary
17:28 Water Ad Films
18:40 Recap on the website content approach
19:07 What did we spend a 100,000 dollars on?
19:54 Keeping the Customer Updated
20:16 Monthly Report
22:18 On Episode 14….
Dasta Concerto – Everything is Online – Home
Dasta Concerto – Countdown Clock – Car
Dasta Concerto – Water (Ad Film 1)
Dasta Concerto – The Water Management System