On this episode of the Lazaro Podcast, we address the topic of how you can use ‘Design Thinking’ to directly drop your company’s Operating Costs.
A lot of people associate the term design to be a thought process that is limited to the realms of the superficial. That is far from the truth.
On this episode, we demonstrate how Design and Design Thinking is a powerful paradigm to directly affect your finances.
02:47 – We start by defining what ‘Design Thinking’ is.
7 places to look for potential savings:
05:05 – Here’s a checklist to spot printing related operating cost leaks.
The examples in this episode are targetted towards companies that tend to do a lot of custom printing throughout the year, weather it be Stationary, Visiting Cards, Letterheads and so on
#1. No defined list of these documents.
#2. Not printing in bulk.
#3. Staff downtime as they react to printing requirements.
#4. Lack of your staff’s technical knowledge of printing.
#5. Reaction based responses cause errors, resulting in rejected print orders.
#6. Mismatched visual vocabulary across orders.
#7. This affects your brand value.
Design Thinking and the REVA University.
08:05 – We identified this problem at a large scale for the REVA University, and the 14+ colleges that come under it.
14:30 – How we finally ended up solving this problem.
15:38 – Online application demo: Creating a visiting card.
20:08 – The benefits of this exercise.
21:52 – Online application demo: Other print artifacts in this system.
23:32 – We ended up with a solution that eventually helped the organization mitigate business risk.
25:00 – TED Talk – Benjamin Zander – The transformative power of classical music