On this episode, we discuss how you can go about creating compelling advertising that can make you Stand Out within a crowded market without any USP. We take you behind the scenes on how we took a common industry hook and put a spin on it.
You may be a brand producing an excellent, qualitative product that is loved by your customers, however, you may be part of a large industry filled with competition who are equally good at what you do. Does this sound like you or your company?
03:20 – What if “Standing Out” is something that you don’t necessarily want but in fact need to do.
04:38 – Example of a client. Goyal&Co. a company willing to take the bold step of Standing Out.
05:42 – Establishing the common industry hook.
06:34 – Putting a Spin on that common industry hook.
The Campaign: Stay Close to Work ( I Love Traffic )
07:34 – Part 1 – Stay Close to Work – Kumbh Mela
08:45 – The guys behind Goyal&Co.
09:15 – How the campaign impacted Bangalore and the city’s response to it.
11:00 – Choosing Video as a Medium.
11:36 – Behind the Scenes.