Should you? In today’s marketing environment filled with larger than life Personal Brands like Elon Musk, Steve Jobs, to more relatable individuals, like housewives and fitness enthusiasts who have built a fan base of influence, should you as well be building a Personal Brand? That’s what we are talking about on this episode.
What are the types of Personal Brands in the World?
3:20 – Breaking down the word ‘Personal’
3:29 – Humans relate to humans and not companies.
(Building ‘Relatability’ and ‘Empathy’)
4:59 – Breaking down the word ‘Brand’
6:33 – What are the types of Personal Brand?
1. Internal Business Owners (6:36)
Examples
6:47 – Steve Jobs (Apple Inc.)
7:05 – Jeff Besos (Amazon)
8:33 – Elon Musk (SpaceX, Tesla Inc., Hyperloop)
Personification of Brand (10:35)
Examples
10:46 – Walt Disney (The Walt Disney Company)
2. External Personal Brands (11:21)
11:32 – Using a Celebrity
11:49 – The difference between ‘Internal’ and ‘External’ Personal Brands.
12:01 – The Influencer Marketing Trend
12:49 – Stand-Alone Personal Brands
13:18 – John Mayer
13:35 – Daft Punk & Sia
Can I build ‘Personal Brand’? (15:27)
1. Based on your “Personality” (15:58)
17:40 – Have you factored in the invasion of Privacy?
19:14 – Are you willing to put in the work?
19:47 – Have you built a company culture that reflects yours?
20:15 – What flavor of controversy do you bring to the table?
20:45 – Checklist Recap
2. Based on Language (21:03)
21:13 – Do you speak their language?
22:41 – Who are you selling to? Are you relatable?
23:00 – Apex Users and Super-Founders
23:54 – Hugh Herr – Biophysicist/ Mechanical Engineer/ Physicist – Massachusetts Institute of Technology
25:00 – Moving beyond Language, Emotional Connect
25:17 – Checklist Recap
3. Based on Culture (25:36)
25:41 – Richard Branson
26:37 – Ratan Tata
Should I build ‘Personal Brand’? (28:37)
29:26 – How much is it going to cost you?
29:45 – Episode Recap
31:48 – On next week’s episode…
Links :
How will Lee Kuan Yew Govern India?
New Bionics let us Run, Climb and Dance – TED Talk – Hugh Herr
Video Sources :
Steve Jobs – https://www.youtube.com/
Jeff Bezos – https://www.youtube.com/
Elon Musk – https://www.youtube.com/
Walt Disney – https://www.youtube.com/
Mayer – https://www.youtube.com/
Sia – https://www.youtube.com/watch?v=t6cQ4PeD3lM
